Playtech has announced that they have launched a new game specific bonus feature on their software programme that can be customised by their clients.
This new feature will allow the online casinos sites using their software to grant their players additional bonuses that are specific to a certain game. Not only will this allow players to earn bonuses on a wider range of games, but it will also allow the operator to tailor their promotions around a certain target area and/or group.
This isn’t the only addition that Playtech has made to their software programme though, as they have also introduced a free spins bonus feature that will allow their customers to offer their members a number of free spins on some of Playtech’s games. This is a great promotional tool, as it lets a new players sign up and try out a game without having to risk any of their own money. If they end up enjoying their time at their site, then they will then go on and deposit.
We will be interested to see how these new developments affect the casino sites using Playtech’s software programme. We would have thought that the level of flexibility they are offering should allow them to customise their site more to their chosen target audience; however, will the sites all go for the same strategy?
