While online casinos and mobile casinos continue to be incredibly popular these days, recently released figures suggest that social casino use is falling of just now.
The information comes from SuperData, who recently released a report titled Social Casino Metrics Industry Trend Analysis.
In this study we can see that the number of active players dropped by 13% in the course of 15%. However, perhaps things aren’t quite as bleak as that figures alone might suggest.
On the other hand, the positive news is that the players who still play on social casinos are playing more often and spending more. This means that the operators are still earning money. In fact, they are not getting higher revenues than ever before.
The SuperData figures show that over 80% of the social casino market is now controlled by the top 10 operators. VIP reward programs are becoming more popular in this industry, as a way of recruiting and retaining high rollers.
The 5 biggest social casino operators that use VIP programs brought in 68% more revenue at the end of 2015 then the top 5 who don’t use VIP programs.
Other interesting information to come out in this report includes the fact that 35% of players will quit social casino games if they see too much advertising on screen. It is also noted that more mobile players are active now, leading to a preference for slots rather than other traditional casino games
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